
I have a confession. I've never read Future Shock by Alvin Toffler. This always seems to shock people who know of the book in that they assume that a futurist has to read other futurists, especially the best known works. For one, written in 1969 it's greatly outdated (I was in 7th grade at the time), two, its key themes have made it into either the general culture or into the general notion of futurism.
He along with Herman Kahn are credited as being amongst the first futurists and I think that Toffler is one of the greats. He essentially put futurism on the map and doesn't just identify the trend (fortune telling) but also explores the implications of those trends. But for me the Future Shock book is just too long and I am always suspicious of great big thick books (that mostly doesn't apply to novels) in that I don't think that the writers of thick books have put enough effort into making it a thin book. Sort of like the notion of the movie director (I forget which one) who said that if you can't put your idea on the back of business card, you really don't have an idea. I'm skeptical of long non-fiction books.
And discarding such big thick, outdated books is not just my idea. On Boing-Boing, one of the more cutting edge blogs for following future trends and fads, contributor Cory Doctorow is making a collection of discarded books found in New York. He notes that Future Shock is high on the list of found discards and others note that it's a easily found book in rummage sales and used book shops. It would seem that old futures have undignified futures.
This article was sent to me by my good friend Buck Wolf, formerly of ABC as an entertainment reporter, a regular member of US Magazine's Fashion Police and now also writing the Weird News column for about.com. As I am sitting in his condo as I write this, it's a bit of an honor to recommend his writing to you. He has a breadth of knowledge of how the odd and the offbeat often filter into our everyday lives. There's a notion within futurism that new ideas start on the fringes and as they run through the mill of objection, the survivors of this process often become mainstream. Apparently weird has a better survival rate than in years past because it would help explain why we have the world we have today.
Someone wrote to me telling me that one of the links on my old blog went to a website that I probably didn't want linked to my stuff. Yeah. So I went back and corrected that and tracked down the correct link. 