Below is a press release that a friend sent to me regarding Manpower, the largest employer in the world and their plans to be in what I suppose is the largest virtual community, Second Life. The Milwaukee Journal-Sentinel has an article on it here.
Of course many people ask me if I'm in Second Life - and I politely tell them that I'm turning 50 this year, so I'm concentrating on this life for now. Part of this whole notion doesn't appeal to me at all. I see enough people completely avoiding reality but to wanting to have more and more of a virtual one doesn't make much sense to me. Well, it does make sense to me, but not in a good way.
I do know that a variety of companies hold corporate meetings in Second Life and with some of the fast-paced corporate environments where there is not much personal criticism, I can only expect that people show up in these virtual meetings manifesting themselves in an avatar that could be anything: a tree, a raccoon, a school of fish. If you're uncomfortable with tattoos, this might not be the place for you.
Someone in my audience back in Ft. Wayne said that his friend's wife was making close to $2000 a month selling digital clothing to residents of Second Life. Those people who say the economy is not booming are just nuts apparently.
I'm continuing to worry that work is a virus that infects your internal clocks, making you think it's always 8 to 5, those with the worst infections never stop thinking about work. You had maybe assumed that something like Second Life would innoculate you from that?
Here's the release:
Manpower Inc. (MAN), the second-largest employment services company, is
venturing into another world today with the launch of a corporate presence in
the virtual community of (www.secondlife.com).
Citing the growth of opportunities in "virtual work" such as telecommuting and
outsourcing, where work is done outside of traditional physical office space,
Glendale-based Manpower said it intends to be a leader in virtual world of work.
"Manpower's mission is to help people, companies and governments understand
what's coming next in the changing world of work," Tammy Johns, senior vice
president of work force strategy, said in a statement. "The virtualization of
the labor market is a key issue for all of these groups and our presence in
Second Life will enable us to further define the next stages of virtual work,
which are emerging in 3-D worlds."
Manpower said it's building an "island" at Second Life, where job seekers,
employers and entrepreneurs can interact to learn about and explore collaborative possibilities. The site will
include resources and advice on such matters as how to create a virtual resume.
As examples of commercial success from Second Life, Manpower cited a game
developer who has sold the rights to a couple of his Second Life creations, as
well as an attorney who has met clients through the Web site.
For a video explaining Manpower's Second Life site, please go to Second Life.